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1970 With the introduction of speaking Barbie, it is now possible to bend the doll's elbows, knees, and ankles. Barbie's head, waist, arms, hands, and legs all swivel.
1971 Barbie's trademark sideways glance is replaced by an attentive, straight-ahead look. Barbie becomes a hippie, just as the peace and love thing is sweeping the nation.
1976 Barbie proves that it is possible to have it all. She becomes an Olympic skier, a gymnast, skater, doctor, surgical nurse, ballerina and a flight attendant. Barbie is selected as the "doll of the century" for the U.S. bicentennial celebration. She is placed in a time capsule, scheduled to be opened in 2076.
1980 Mattel takes steps to desegregate with all deliberate speed, introducing Black Barbie and Hispanic Barbie. "Oriental" Barbie follows the next year. The company also launches its ongoing International Collection, beginning with Italian Barbie, Parisian Barbie, and Royal U.K. Barbie.
1981 Mattel embraces cowboy chic with Western Barbie.
1985 An international Barbie exhibition showcases Barbie in clothes designed by Yves St. Laurent, Pierre Cardin, Jean-Paul Gaultier, and Christian Dior.
1987 Barbie's line of Concert Tour fashions, inspired by Madonna, include a Day-Glo bustier and skintight black pants.
1990 Barbie has a short-lived music career, singing with her group, Barbie and the Beats.
1989 Barbie joins the U.S. Army in 1989. Air Force, Navy, and Marine Corps fashions follow over the next three years.
1993 Mattel's introduction of Native American Barbie.
1994 Teen Talk Barbie speaks the phrase "Math is hard!" The doll becomes the flashpoint in a national discussion on girls and education.
1997 Harley-Davidson Barbie becomes the hottest doll of the year, to the amazement of marketing experts.
1999 Barbie celebrates her 40th birthday. Mattel celebrates the event by forming a partnership with the nonprofit Girls Inc. The project, called "Ambassadors of Dreams," uses accomplished women to advance the message that "girls can be anything." Mattel donates $1.5 million dollars to support programs that teach girls about technology, finance, math and science, career planning, and sports.
The same year, Mattel releases a new line of Generation Girls, including Butterfly Art Barbie, named for the butterfly tattoo on her stomach, with one of Barbie's new girlfriends having a nose ring.
2000 Backed by Girls Inc., Barbie runs for President. Her campaign issues include equality, world peace, animal kindness, education, and the environment. Meanwhile, Mattel prepares to introduce Fashion Doll 2000. The Most Collectible Doll In The World introduced several Millennium-themed dolls including Barbie® 2000, Millennium Wedding™, and Sydney 2000™ Olympic Pin Collector.
